Monday, October 10, 2011

A Qwik About-Face

Via Instapundit, we learn that Netflix has backed away from its ill-concieved spin-off of its DVD business to the goofily named Qwikster.

This is a good decision on Netflix's part. The reckless speed in dumping their DVD line onto the hastily and unfortunately named Qwikster line right after a hasty and hefty price increase certainly was damaging their brand.

Of course, they could have saved themselves some time, money, and embarrasment by first carefully considering the ramifications of such a split before charging blithely ahead with it.

Hasten slowly is rather timeless good advice, and it applies to many of today's decisions and decision-makers, and not just Netflix's Qwikster folly.

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