Monday, September 21, 2015

Not Quite Getting The Idea

Marketers mean well, but they do miss the point on occasion.

Take this advertisement for bagels as an example:

For those who may not know, Yom Kippur is the Jewish Day of Atonement. The day is marked by Prayer and Fasting - and definitely not by eating bagels.

Bagels might come into play after sunset Wednesday after the fast is over, but you wouldn't want to buy them on Tuesday so they can sit around and get stale while you can't eat them until Wednesday night (not to mention how bagels add to the fun of fasting with one being able to look at them but not eat them) nor are they for Yom Kippur itself but for breaking the fast after Yom Kippur has ended.

I'd call the campaign close, but the phrasing was just off by enough to raise an eyebrow and a grin.


Expatriate Owl said...

G'mar Chatima Tova v'Tzom Kal.

Aaron said...

Thanks, and G'mar Chatima Tova v'Tzom Kal to you as well.

OldAFSarge said...

Sometimes we Gentiles just don't get it.

May you be sealed for a good year and have an easy fast!

Aaron said...

OldAFSarge: Many thanks good sir. Given the gentleman that you are, you get it quite well indeed :-).