Thursday, December 04, 2008

Those Bratz were up to no good

Judge bars MGA from making, selling Bratz dolls

The Bratz dolls, the bane of every girl child's parents who seek to prevent them from getting on the road to inappropriate wear and behavior are going down, or at least being put in a time out:

By GILLIAN FLACCUS Associated Press Writer
LOS ANGELES (AP) - The rowdy Bratz dolls have been evicted. Barbie has regained control of the dollhouse.

Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., touted its win in the case Wednesday after a federal judge banned MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.

"It's a pretty sweeping victory," Mattel attorney Michael Zeller said. "They have no right to use Bratz for any goods or services at all."

U.S. District Judge Stephen Larson rocked the toy industry with his order that MGA must immediately stop manufacturing Bratz. He allowed MGA to wait until the holiday season ends to remove the toys from store shelves.

The decision was a stunning defeat for MGA, which exploded onto the tween scene in 2001 with the edgy dolls and made hundreds of millions in profits, giving Mattel's more classic doll-diva Barbie a run for her money.

The ruling, issued in federal court in Riverside, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.

The same jury later awarded Mattel $10 million for copyright infringement and $90 million for breach of contract after a lengthy trial stemming from Mattel's 2004 lawsuit ended in August.
. . .
Mattel has fought to neutralize the Bratz line for years. The dolls - with their huge lips, pug noses, almond-shaped eyes and coquettish figures - were an instant hit with young girls. MGA had taken Bryant's original four dolls and spun out a line of more than 40 characters, complete with accessories and related toys such as Bratz Boyz, Bratz Petz and Baby Bratz.

Coquettish - meaning "A woman who makes teasing sexual or romantic overtures; a flirt."

Yep, that's just what you want preschool and gradeschool girls to be exposed to as a norm for dress and behavior. No thanks, we'll stick to the princess and doctor/professional/smart and appropriately dressed Barbie lines thank you very much.

Mind you, I'm still waiting for CCW Barbie accessorized with a Glock, Sig, or PPK that all the best dressed, self-confident, and safe women are carrying these days.

While not CCW Barbie, Scott of Providentia Blog passes along some law enforcement Barbie pics:

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